2011年底中国工程机械行业繁荣市场的褪去令人唏嘘不已，2012年的市场如何变化更加牵动人心。然而今年时间已经过半，中国工程机械行业的持续低位运行似乎给美好的市场预期泼了凉水。据2012年第一季度全球主要工程机械企业业绩盘点报道，卡特皮勒、小松、沃尔沃建筑设备、阿特拉斯科普柯为代表的工程机械设备制造商都纷纷表示，2012年第一季度在中国市场的销量下降，只是下降的幅度不同。而且国内市场低迷，使得一季度中国工程机械产品进口全面下降，转向出口市场运作。2012年下半年，中国工程机械如何打破僵局、提振市场，或许可以在2012年11月27-30日举办的bauma China 2012找到答案。

　　与冷清的中国工程机械市场形成鲜明对比，bauma China 2012的招展工作则开展得热火朝天，报名企业的参展热情高涨不退。目前，参展企业已达2600多家，还有许多企业希望能获得展示空间。在得到广大展商厚爱的同时，我们也在冷静思考：展商的需求是什么，bauma China 2012如何能最大限度地满足展商需求，如何有效组织取得满意成效。

　　在工程机械市场疲软的大环境下，企业需要良好的贸易平台推出产品、拓展市场;而bauma China 2012十年来积聚的品牌效应将吸引约15万名来自各个国家地区的观众前来参观洽谈，有效帮助中国企业开拓国外市场，其中包括俄罗斯、南非等热门工程机械市场。企业需要找到专业的采购商;而bauma China 2012汇聚了诸多有采购需求的观众，有力的洽谈将为2012年企业业绩增添精彩的一笔。

　　除了为展商与观众搭建沟通的桥梁，主办方也希望通过此次展会为工程机械行业提供最新观点、技术及研发成果的交流平台，推动行业走上积极稳健的发展轨道。为了获得良好的参展效果，参展企业可以着眼展示产品的性能、外观及研发技术等，从这几方面增强企业优势，俘获更多客户的青睐。衷心祝愿各位展商在bauma China 2012(2012年11月27-30，上海新国际博览中心)斩获成功!此外，观众预登记即将在最近开通，敬请关注!

bauma China 2012: Enthusiasm of Exhibitors Boosts China Construction Machinery Market

　　The spiral growth of China construction machinery market has faded in the end of 2011. And more concerns go to the market situation of 2012. However, as half a year has passed by now, the depression of China construction machinery has disappointed the positive market expectation. According to the report on Performance of the leading global construction machinery enterprises in the first quarter of 2012, many manufacturers, such as, Caterpillar, Komatsu, Volvo, Atlas Copco, expressed that sales in China market from January to March 2012 had decreased in some degree. Moreover, the downturn of domestic market caused the overall decline of importing China construction machinery products and more focus on export market operation in the first quarter. In the second half of 2012, how shall China construction machinery make breakthrough and boost the market? bauma China 2012 held during 27-30 Nov 2012 will reveal the answer.

　　In contrast with the relatively gloomy China construction machinery market, bauma China 2012 has welcomed a large amount of applications and many exhibitors show great interest in displaying their feature products and technologies. Until now, the number of exhibitors has exceeded 2,600. With the trust of exhibitors, we keep a cool head at the same time: what do the exhibitors ask for? How will bauma China 2012 meet their requirements to the utmost? How to achieve the effective exhibition by efficient organization?

　　Under the depression of global construction machinery in general, enterprises need a good platform to promote the products and expand the market; for ten years’ hard work and brand accumulation, bauma China 2012 will attract about 150,000 visitors from different countries and regions. It will facilitate the Chinese enterprises to expand overseas market, including the hot construction machinery markets, such as Russia and South Africa. Enterprises would like to get in touch with the professional buyers; bauma China 2012 will gather many visitors with purchasing requests, and the effective business talk will help achieve a considerable sum of sales.

　　Besides building the bridge between exhibitors and visitors, the organizer hopes to provide a communication platform for new ideas, technologies and R&D results, and promotes the industry to develop smoothly. In order to get satisfying exhibition effect, exhibitors are supposed to focus on the exhibits’ function, appearance and technologies, which will catch more clients’ eyes. Wish all exhibitors the utmost success in bauma China 2012 (at the Shanghai New International Expo Centre)! Kindly remind that visitor registration will be opened recently.